5 Simple Steps for Strategic Social Media Management

Social media is a necessary evil. Let’s face it – most of the time spent on these platforms is unproductive. It sucks you in, and before you know it, you’re side-tracked and scrolling for hours. However, when managed properly, social media can have a huge positive impact on a brand or business. Partnering with a Virtual Assistant can be the key to effective social media management, allowing you to focus on more important business operations.

Businesses often struggle with their social media efforts due to a lack of structure or time commitment.

That's where a VA comes in. Below are 5 ideas on how a VA can help you get on top of social media, helping you to boost your online presence and engagement.

1. Creating New Pages and Accounts

If you’re yet to dip your toe into a particular platform, setting up a new social media account can be a daunting and time-consuming task, especially when juggling multiple platforms. Let a VA take the reins, establishing and managing accounts, ensuring a cohesive and professional online presence tailored to your brand.

2. Researching and Drafting Content

Social media is a content-driven environment and people expect you to churn out value. Many successful content creators use links and quotes in their content as it makes the information easy to digest and it also gives the content credibility… but this can take a lot of time and can be a real drain on your energy and creativity.

From researching industry trends to curating quotes, links, and images, a VA can craft compelling and shareable content that speaks to your audience. This not only saves you time but elevates your brand's online persona.

3. Building & Managing your Network

Growing and maintaining a robust social media network is essential for brand visibility. A VA can strategically expand your network by following, friending, and connecting with individuals aligned with your target audience. Additionally, they can enhance your profile's professionalism by organising and optimising your existing connections, making your feed more relevant and valuable to you.

Depending on how comfortable you feel with your VA interacting on your behalf, there are lots of different ways to encourage social interaction online – a VA can help with this, carrying out tasks such as:

o  Monitoring your news feed and interacting with relevant pages and comments

o  Liking relevant pages/brands

o  Liking and interacting with influential figures in your sector

o  Sharing content, relevant articles or links

4. Monitoring and Engaging with Your Audience

Social media thrives on interaction - a VA can become the voice of your brand, responding promptly to comments and messages, addressing concerns or feedback to maintain a positive online presence and community. They can also keep a vigilant eye on industry trends, participate in relevant discussions, and use polls or surveys to gather valuable insights from your audience.

5. Keeping Your Social Media Profiles Up To Date

Social networks evolve, and staying current is crucial for maintaining a polished online presence. These changes can pass you by if you’re not looking out for them, but if you have a VA on top of things, you won’t miss these updates. Your VA can ensure your profiles reflect the latest changes - from updating profile images to the correct spec, to refreshing bios – they can ensure that your brand is consistent across all networks.

Social media shouldn't be a time-consuming task that detracts from your core business activities. By entrusting a VA with the management of your social media, you gain the freedom to focus on revenue-generating aspects. With a well-defined social media plan created in collaboration with your VA, your online presence will flourish, leading to increased engagement, more leads, and potential customers.

Don't let social media be a drain on your productivity; outsource this to a reputable Virtual Assistant, who will ensure that it’s managed strategically and effectively.

Could your social media presence do with a boost? Get in touch to arrange a free chat to discuss your goals and the different milestones you want to achieve.